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The ‘Enshittification’ of TikTok

  • Article
  • Jan 23, 2023
  • #SocialMedia
Cory Doctorow
@doctorow
(Author)
www.wired.com
Read on www.wired.com
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HERE IS HOW platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business cu... Show More

HERE IS HOW platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

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Noah Smith @NoahSmith · Jan 30, 2023
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Great article about the predictable degradation of internet platforms over time, from @doctorow:
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