The Twitter algorithm has changed.

You've felt it. I've felt it.

I ran a series of experiments to figure it out.

I found the ONE MAJOR change you need to know.

Here's 3 modifications I'm making right now to cut through the noise and master the new algo.

A 🧵

The experiment:

3 tweets. Same time, same structure, each day.

Focusing on one key Tweet element.

👉🏻 Comments
👉🏻 Retweets
👉🏻 Likes

One of these is not like the others 👇🏼

For years, Twitter users have been aware that commenting and engagement farming is highly effective.

But, here's the MAJOR change:

🚨 Retweets don't matter. 🚨

Comments have 10x the power of RTs.

No one is seeing your RTs.

Don't believe me, try this experiment: 👇🏼

While in the "For you" tab, scroll down the first 20 or so tweets.

Count the number of organic RTs vs the number of replies.

I did, here's what I found:

28 Tweets
8 replies
0 RTs

Now, perform the same experiment while on the "Following" tab.

Here's what I found:

18 Tweets
1 Reply
5 RTs

So, what does it mean?

- The "For you" tab emphasizes replies. De-emphasizes retweets.

- And since 95% of Twitter uses the "For you" tab, NO ONE is seeing your retweets.

Ok, what should we do about it?

👉🏻 Here's 3 changes I'm making immediately: 👈🏻

1. My Call To Action

I typically finish threads with "RT the tweet below to share this thread with your audience".

Starting today, that changes to:

👉🏻 Comment on the tweet below to share this thread with your audience.

👉🏻 I won't ask for shares. I'll ask for comments.

2. How I Help My Friends

👉🏻 The best way to bring awareness to a tweet in this new algo is to make a comment.

👉🏻If you tweet something I like, you'll get no RT from me, but I'll be sure to leave a comment.

👉🏻 That's the best way to say "thank you".

3. How I End My Tweets

True engagement farming feels gross.

But I need to engage my audience to get views.

I'll begin asking open-ended questions at the end of my tweets.

For example,

👉🏻 Do you agree?
👉🏻 What do you think?
👉🏻 Do you share the same sentiment?

The Twitter Algo Has Changed, So Should You - A Review

👉🏻 RTs aren't being seen
👉🏻 Comments are 10x more powerful than RTs & Likes

3 Changes I'm Making Today:

1️⃣ Change CTA to ask for comments, not shares
2️⃣ Help my friends with comments, not RTs
3️⃣ Ask questions, get views.

That's a wrap!

If you found this thread helpful:

👉🏻 Follow me @gregyounger for more web3 & writing content.

👉🏻 Leave a COMMENT on the FIRST post👇🏼👇🏼 to bring awareness to your audience.