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My little one-person business made $127,305 in January
How? Subtraction đ
How? Subtraction đ
When faced with a business challengeâlike how to grow revenueâour default reaction is often to *add* stuff
We add:
> New tactics
> New products
> New team members
> New marketing channels
I used to do this constantly too...
We add:
> New tactics
> New products
> New team members
> New marketing channels
I used to do this constantly too...
Iâve been an entrepreneur for 12 years
Before launching my current business I built a branding agency, a restaurant consulting business, and a VC-backed tech startup
Every time growth stalled or something wasnât working, Iâd launch something new
The problem?
Before launching my current business I built a branding agency, a restaurant consulting business, and a VC-backed tech startup
Every time growth stalled or something wasnât working, Iâd launch something new
The problem?
Addition rarely solved the root problems in the businessâit just created new ones
When I become a new mom in 2021... I knew something needed to change
I only had 10-15 hours a week to work
*Adding* wasnât an option
I had to *do less*, better
When I become a new mom in 2021... I knew something needed to change
I only had 10-15 hours a week to work
*Adding* wasnât an option
I had to *do less*, better
Here are 4 things I *stopped* doing that paid off:
1. I stopped trying to âbe everywhereâ
I used to think that to be a good marketer I needed to be active on every social channel
When I went all-in on Twitter and stopped posting elsewhere, my audienceâand revenueâgrew rapidly
1. I stopped trying to âbe everywhereâ
I used to think that to be a good marketer I needed to be active on every social channel
When I went all-in on Twitter and stopped posting elsewhere, my audienceâand revenueâgrew rapidly
2. I stopped hiring full-time employees
Over the years I kept making the same mistakeâIâd hire young, ambitious folks and expect them to âwear many hatsâ
Thatâs what a small business needs, right?
Wrong
Now I hire experienced contractors for specific projects
The result? đ
Over the years I kept making the same mistakeâIâd hire young, ambitious folks and expect them to âwear many hatsâ
Thatâs what a small business needs, right?
Wrong
Now I hire experienced contractors for specific projects
The result? đ
3. I stopped consulting
In 2020, more than 70% of my revenue came from consulting projects
One-off consulting projects paid the bills but they also ate up all my time
I stopped consulting to double-down on my newsletter
It was scary at first but itâs definitely paid off
In 2020, more than 70% of my revenue came from consulting projects
One-off consulting projects paid the bills but they also ate up all my time
I stopped consulting to double-down on my newsletter
It was scary at first but itâs definitely paid off
4. I stopped saying yes to every âopportunityâ
As my audience grew suddenly my inbox was flooded with offers
I was invited on podcasts and webinars, asked to contribute to articles, and pitched collaborations with people I greatly admire
At first, I said âyesâ to everything...
As my audience grew suddenly my inbox was flooded with offers
I was invited on podcasts and webinars, asked to contribute to articles, and pitched collaborations with people I greatly admire
At first, I said âyesâ to everything...
Now I (politely) say ânoâ to almost everything
I learned that amazing opportunities are often really distractions in disguise
Every time you say yes to something youâre also saying no to something elseâchoose wisely
I learned that amazing opportunities are often really distractions in disguise
Every time you say yes to something youâre also saying no to something elseâchoose wisely
After years of hunting for a silver bullet that would propel my business growth...
It turns out that I was asking the wrong question
Donât just ask, âWhat should we do?â
Ask yourself, âWhat *should* we stop doing?â
In summary: Donât do moreâdo less, better
It turns out that I was asking the wrong question
Donât just ask, âWhat should we do?â
Ask yourself, âWhat *should* we stop doing?â
In summary: Donât do moreâdo less, better
Thatâs a wrap
Did you find this thread helpful?
This lesson took me 10+ years to learnâretweeting it will take you 0.23 seconds and could help someone avoid years of agony
Thanks in advance đ
Did you find this thread helpful?
This lesson took me 10+ years to learnâretweeting it will take you 0.23 seconds and could help someone avoid years of agony
Thanks in advance đ