The Rock built a $4B tequila business. You think it’s all his personal brand. It’s actually a masterclass in storytelling. What he did & how to do it: twitter.com/BrianFOConnor/status/1630924792197988353/photo/1

Jacob Espinoza @MrJacobEspi · Mar 1, 2023

This thread is perfect. Great work Brian.

Tweet Mar 1, 2023

by Brian O'Connor

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