Thread
Content earns your cash.
But freedom makes you rich.
9 steps to build an automated business (that runs while you sleep):
But freedom makes you rich.
9 steps to build an automated business (that runs while you sleep):
Build Personal Competency
The root of any business: a core skill that you perfect.
The best way to become great:
• Stack skills (ie. Design, sales)
• Build a system of learning
• Play to your personal interests
• Increase specificity
Share your journey.
The root of any business: a core skill that you perfect.
The best way to become great:
• Stack skills (ie. Design, sales)
• Build a system of learning
• Play to your personal interests
• Increase specificity
Share your journey.
Create a Launch Pad
You don't need 10,000 followers to launch a successful product.
Followers ≠ Growth.
A successful launch pad:
• Built on the correct platform (ie. Twitter)
• Warmed up (via daily posting)
• Highly specific audience (ie. 30+ year-old lawyers)
You don't need 10,000 followers to launch a successful product.
Followers ≠ Growth.
A successful launch pad:
• Built on the correct platform (ie. Twitter)
• Warmed up (via daily posting)
• Highly specific audience (ie. 30+ year-old lawyers)
Refine Your Offer
No launch is going to be perfect.
You are working with limited information.
The key is following up on launch data:
• Conversion rates (informs your pricing/copy)
• Testimonials (informs what transformation you give students)
No launch is going to be perfect.
You are working with limited information.
The key is following up on launch data:
• Conversion rates (informs your pricing/copy)
• Testimonials (informs what transformation you give students)
Build Systems
This is my most powerful daily habit.
I aim to:
- Document areas I can delegate (what took away my energy)
- Create 5-minute @loom tutorials
- Use @notionHQ as my Company Wiki
- Outsource to VAs and Growth Assistants
Automate, eliminate, and delegate.
This is my most powerful daily habit.
I aim to:
- Document areas I can delegate (what took away my energy)
- Create 5-minute @loom tutorials
- Use @notionHQ as my Company Wiki
- Outsource to VAs and Growth Assistants
Automate, eliminate, and delegate.
Leverage No-Code Tools
Here is my tech stack:
• @zapier automates manual tasks (data entry/analytics)
• @kajabi lets my EA rapidly generate LPs, funnels + pricing packages
• @beehiiv for tools (referral program, recommendation system) that scale my newsletter
Here is my tech stack:
• @zapier automates manual tasks (data entry/analytics)
• @kajabi lets my EA rapidly generate LPs, funnels + pricing packages
• @beehiiv for tools (referral program, recommendation system) that scale my newsletter
Constantly Hunt for Efficiency
No-code tools are only effective if you match them to repetitive tasks.
• Do you use the same sales email regularly? Automate with @yesware
• Do you have a hiring outreach snippet you always use? Automate with
@TextExpander
No-code tools are only effective if you match them to repetitive tasks.
• Do you use the same sales email regularly? Automate with @yesware
• Do you have a hiring outreach snippet you always use? Automate with
@TextExpander
Onboard a VA
My virtual assistant saves me 40 hours a week.
I get help with:
• Designing LinkedIn carousels
• Managing my course cohorts
• Replying to Twitter and LinkedIn DMs
• Creating video scripts from my threads
The best decision I've ever made.
My virtual assistant saves me 40 hours a week.
I get help with:
• Designing LinkedIn carousels
• Managing my course cohorts
• Replying to Twitter and LinkedIn DMs
• Creating video scripts from my threads
The best decision I've ever made.
Build a Company Wiki
At Herb I emphasize systems that are scalable and repeatable.
• Scalable content systems
• Repeatable revenue systems
We have a Company Wiki that centralizes these operating systems.
Here's a template (it’s a game changer):
At Herb I emphasize systems that are scalable and repeatable.
• Scalable content systems
• Repeatable revenue systems
We have a Company Wiki that centralizes these operating systems.
Here's a template (it’s a game changer):
Master SOPs
The secret formula for SOPs that work:
• Concise language
• Detailed steps (loom+written steps)
• Built-in contingencies
• Multiple examples
• Refined via constant feedback
The secret is building a continual review system to handle any externality.
The secret formula for SOPs that work:
• Concise language
• Detailed steps (loom+written steps)
• Built-in contingencies
• Multiple examples
• Refined via constant feedback
The secret is building a continual review system to handle any externality.
Develop a Training Program
There's an art to succeeding with a new hire.
It starts from the first day they join:
• Instill team culture
• Have daily check-ins
• Be constantly available for questions
• Create a 2-week impact plan
There's an art to succeeding with a new hire.
It starts from the first day they join:
• Instill team culture
• Have daily check-ins
• Be constantly available for questions
• Create a 2-week impact plan
Want to go deeper?
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Join 45,000 in my newsletter who will receive it👇
www.mattgray.xyz/newsletter
I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).
Join 45,000 in my newsletter who will receive it👇
www.mattgray.xyz/newsletter