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I've spent 253 hours studying copywriting frameworks.
I. Am. Obsessed.
Here are 10 you MUST use to craft a killer hook:
(must bookmark)
I. Am. Obsessed.
Here are 10 you MUST use to craft a killer hook:
(must bookmark)
This is long, so you might want to grab a drink and some popcorn.
We'll learn about the following frameworks and look at an example of each:
• PAS
• FAB
• 4 Ps
• 5 Cs
• AIDA
• PAPA
• STAR
• PASTOR
• Before-After-Bridge
• Problem-Agitate-Solve-Do
We'll learn about the following frameworks and look at an example of each:
• PAS
• FAB
• 4 Ps
• 5 Cs
• AIDA
• PAPA
• STAR
• PASTOR
• Before-After-Bridge
• Problem-Agitate-Solve-Do
AIDA
Attention, Interest, Desire, Action
This classic framework is often used to create persuasive copy that grabs the reader's attention, generates interest, builds desire, and ultimately leads to action.
Attention, Interest, Desire, Action
This classic framework is often used to create persuasive copy that grabs the reader's attention, generates interest, builds desire, and ultimately leads to action.
EXAMPLE:
A - Start with an attention-grabbing headline like "Discover the Secret to Writing Captivating Content."
I - Highlight the benefits of improving writing skills, such as "Attract More Readers and Boost Engagement."
A - Start with an attention-grabbing headline like "Discover the Secret to Writing Captivating Content."
I - Highlight the benefits of improving writing skills, such as "Attract More Readers and Boost Engagement."
D - Build desire by explaining how good writing can lead to better opportunities, like "Land Your Dream Job or Boost Your Business Success."
A - End with a clear call to action like "Get started today and start seeing results!"
A - End with a clear call to action like "Get started today and start seeing results!"
PAS
Problem, Agitate, Solve
This framework focuses on identifying a problem the reader is facing, agitating the problem to increase the reader's pain points, and then offering a solution.
Problem, Agitate, Solve
This framework focuses on identifying a problem the reader is facing, agitating the problem to increase the reader's pain points, and then offering a solution.
EXAMPLE:
P - Identify the problem that the reader is facing, such as "Struggling to Write Engaging Content?"
P - Identify the problem that the reader is facing, such as "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations of bad writing, like "Lack of engagement, low traffic, and missed opportunities."
S - Offer a solution to the problem, like "Master the Art of Writing with My Comprehensive Course."
S - Offer a solution to the problem, like "Master the Art of Writing with My Comprehensive Course."
PASTOR
Pain, Agitate, Solution, Transformation, Offer, Response
This framework is similar to the PAS framework but adds two additional steps.
After identifying the pain points of the reader, the framework then agitates the problem to increase its impact.
Pain, Agitate, Solution, Transformation, Offer, Response
This framework is similar to the PAS framework but adds two additional steps.
After identifying the pain points of the reader, the framework then agitates the problem to increase its impact.
The solution is then presented, followed by the transformation the reader will experience using the product or service.
Finally, an offer is made, and a response is requested.
Finally, an offer is made, and a response is requested.
EXAMPLE:
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
S - Offer a solution to the problem, like "Master the Art of Writing with My Comprehensive Course."
T - Show the reader how their life could be transformed by improving their writing skills, like "Attract More Readers, Boost Engagement, and Land Your Dream Job."
T - Show the reader how their life could be transformed by improving their writing skills, like "Attract More Readers, Boost Engagement, and Land Your Dream Job."
O - Make an offer to the reader, like "Enroll in my Writing Course Today!"
R - End with a clear call to action, like "Take the first step towards transforming your writing skills and enroll in our course now!"
R - End with a clear call to action, like "Take the first step towards transforming your writing skills and enroll in our course now!"
FAB
Features, Advantages, Benefits
This framework is commonly used in product descriptions to:
• highlight the features of a product
• explain the feature advantages
• describe the benefits they receive
Features, Advantages, Benefits
This framework is commonly used in product descriptions to:
• highlight the features of a product
• explain the feature advantages
• describe the benefits they receive
EXAMPLE:
F - Highlight the features of the writing course, such as "In-depth lessons, expert guidance, and practical exercises."
F - Highlight the features of the writing course, such as "In-depth lessons, expert guidance, and practical exercises."
A - Explain the advantages of these features, like "Improved writing skills, better engagement, and increased traffic."
B - Describe the benefits that the customer will receive, such as "More readers, more revenue, and more success."
B - Describe the benefits that the customer will receive, such as "More readers, more revenue, and more success."
4Ps
Promise, Picture, Proof, Push
This framework is focused on making a promise to the reader, painting a picture of how the product or service can benefit them, providing proof that the promise can be delivered, and then pushing the reader to take action.
Promise, Picture, Proof, Push
This framework is focused on making a promise to the reader, painting a picture of how the product or service can benefit them, providing proof that the promise can be delivered, and then pushing the reader to take action.
EXAMPLE:
P - Make a promise to the reader, such as "Transform Your Writing Skills and Boost Your Success."
P - Paint a picture of how good writing can help the reader, like "Attract More Readers, Boost Engagement, and Land Your Dream Job."
P - Make a promise to the reader, such as "Transform Your Writing Skills and Boost Your Success."
P - Paint a picture of how good writing can help the reader, like "Attract More Readers, Boost Engagement, and Land Your Dream Job."
P - Offer proof of the promise, like "Hundreds of Satisfied Customers and Successful Writers."
P - Push with a clear call to action, like "Enroll in my Writing Course Today!"
P - Push with a clear call to action, like "Enroll in my Writing Course Today!"
Before-After-Bridge
This framework uses a before-and-after approach to show the reader how their life or situation can be improved by using the product or service.
The bridge connects the two and shows how the product or service can bring about the desired change.
This framework uses a before-and-after approach to show the reader how their life or situation can be improved by using the product or service.
The bridge connects the two and shows how the product or service can bring about the desired change.
EXAMPLE:
B - Describe the reader's current situation, like "Struggling to Write Engaging Content?"
B - Describe the reader's current situation, like "Struggling to Write Engaging Content?"
A - Paint a picture of how their situation could be improved, like "Attract More Readers, Boost Engagement, and Land Your Dream Job."
B - Explain how the writing course can help them bridge the gap between the two, like "Master the Art of Writing with My Comprehensive Course."
B - Explain how the writing course can help them bridge the gap between the two, like "Master the Art of Writing with My Comprehensive Course."
Problem-Agitate-Solve-Do
This framework is similar to PAS but adds a final step of getting the reader to take action, often by using urgency or a call to action.
This framework is similar to PAS but adds a final step of getting the reader to take action, often by using urgency or a call to action.
EXAMPLE:
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
S - Offer a solution to the problem, like "Master the Art of Writing with My Comprehensive Course."
D - End with a clear call to action, like "Enroll in our Writing Course Today!"
D - End with a clear call to action, like "Enroll in our Writing Course Today!"
5 Cs
Clear, Concise, Compelling, Credible, Customer-centric
This framework ensures that copy is clear, concise, and compelling while being credible and customer-centric.
Clear, Concise, Compelling, Credible, Customer-centric
This framework ensures that copy is clear, concise, and compelling while being credible and customer-centric.
EXAMPLE:
C - Make sure the copy is clear and easy to understand.
C - Keep the copy short and to the point.
C - Use language that is persuasive and engaging.
C - Provide evidence to support claims made in the copy.
CC - Focus on the benefits to the customer.
C - Make sure the copy is clear and easy to understand.
C - Keep the copy short and to the point.
C - Use language that is persuasive and engaging.
C - Provide evidence to support claims made in the copy.
CC - Focus on the benefits to the customer.
PAPA
Problem, Agitate, Promise, Action
This framework is similar to PAS but adds a promise step to show the reader how the problem can be solved and the benefits they can receive.
Problem, Agitate, Promise, Action
This framework is similar to PAS but adds a promise step to show the reader how the problem can be solved and the benefits they can receive.
EXAMPLE:
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
P - Identify the problem that the reader is facing, like "Struggling to Write Engaging Content?"
A - Highlight the pain points and frustrations that come with bad writing, like "Lack of engagement, low traffic, and missed opportunities."
P - Make a promise to the reader, like "Transform Your Writing Skills and Boost Your Success."
A - End with a clear call to action, like "Enroll in my Writing Course Today!"
A - End with a clear call to action, like "Enroll in my Writing Course Today!"
STAR
Situation, Task, Action, Result
This framework is often used in case studies or testimonials to tell a story of how a product or service helped someone overcome a problem.
It includes the situation or problem, the task or goal, the action taken, and the result achieved.
Situation, Task, Action, Result
This framework is often used in case studies or testimonials to tell a story of how a product or service helped someone overcome a problem.
It includes the situation or problem, the task or goal, the action taken, and the result achieved.
EXAMPLE:
S: John was a freelance writer who was struggling to find clients.
T: John wanted to improve his writing skills and find more clients.
S: John was a freelance writer who was struggling to find clients.
T: John wanted to improve his writing skills and find more clients.
A: John enrolled in a writing course that taught him how to write better content and market his services more effectively.
R: As a result, John attracted more clients and increased his income as a freelance writer.
R: As a result, John attracted more clients and increased his income as a freelance writer.
Phew, that was a lot. I appreciate you taking the time to read this.
Here’s how you can help:
1. Follow @TheDannyNaz
2. RT the first tweet
3. Bookmark me
I will teach you how to become a confident writer, powerful content creator, & brand strategist.
Here’s how you can help:
1. Follow @TheDannyNaz
2. RT the first tweet
3. Bookmark me
I will teach you how to become a confident writer, powerful content creator, & brand strategist.
If you enjoyed this post, please give me a follow @TheDannyNaz
Sign up for my new upcoming newsletter, Digital Leverage 🤝
dannynaz.substack.com
Sign up for my new upcoming newsletter, Digital Leverage 🤝
dannynaz.substack.com
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Bernie @hey_bernie
·
Mar 14, 2023
Great thread Danny, thanks for sharing 🙌