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Author of Change By Design / Executive Chair of @IDEO
Anyone who designs anything to be used by humans -- from physical objects to computer programs to conceptual tools -- must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things <i>should</i> be designed.<br /><br />B &amp; W photographs and illustrations throughout.
🎨 Designer, 👨‍💻 Developer & 🎬 Content Creator. 😍 Life enthusiast, father of two. 🤗 People connector. 🏄‍♂️ + 🏂 + 🏀 + 🏕
Follow me to GROW ☝️ 10287 designers helped ❤️ 🥑 Redefining digital education 🍅 Designing since 1998 🥬 Eat your vegetables 🌶 Exercise 🏃
Dr. Morton Grosser is the President of MG consulting and a Silicon Valley venture investor, consultant, and inventor. He has been a director of eight high-tech companies, a consultant to many premier venture capital partnerships, and a strategy advisor to Fortune 100 corporations ranging from Apple to Xerox. He has written eight books, more than 100 papers, and several articles for national publications. Dr. Grosser is a Fellow of two national institutes, currently serves on three boards and has fifteen patents issued or pending. He is a NASDAQ Financial Principal, holds a BS and MS from MIT, a PhD from Stanford University, and was an NIH Postdoctoral Fellow at UCLA Medical Center.