Author of influential books including "Crystallizing Public Opinion" and "Propaganda". Described the masses as irrational and subject to herd instinct, and outlined how crowd psycho...
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Author of influential books including "Crystallizing Public Opinion" and "Propaganda". Described the masses as irrational and subject to herd instinct, and outlined how crowd psychology and psychoanalysis could be used to control them. Synthesized these ideas in his book "Public Relations" which outlines the science of managing information released to the public.
