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Regis McKenna

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Notable figure in the technology industry, working with companies such as America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Lotus, Microsoft, National Semiconductor,... Show More

Notable figure in the technology industry, working with companies such as America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Lotus, Microsoft, National Semiconductor, Silicon Graphics, and 3COM. Described as the man who put Silicon Valley on the map and known for his marketing expertise.

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  • Book
Book Nov, 1991
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore and Regis McKenna
Post Add to Collection Mark as Completed
Recommended by 6 people
6 mentions
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