Richard H. Thaler

faculty.chicagobooth.edu

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Theorist in behavioral economics, known for his collaborations with Daniel Kahneman, Amos Tversky, and others. Elected as a member in the National Academy of Sciences.

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From www.amazon.com

In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!

Book 1984

Influence: The Psychology of Persuasion

by Robert B. Cialdini

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Richard H. Thaler

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