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Author, lecturer, and investor known for the bestselling book, "Hooked: How to Build Habit-Forming Products".
Organizational psychologist @Wharton. Books: THINK AGAIN, GIVE AND TAKE, ORIGINALS. Podcast: WorkLife @TEDTalks. Diver. Success is helping others succeed.
Writer, infant
I deconstruct how leading companies & individuals leverage marketing & psychology to grow exponentially. Now: @GetBaraka Ex: @KPMG @Nestle
Introduced the concept of the "third culture," which encompasses scientists and thinkers who bridge the gap between science and the broader intellectual landscape.