Organizational theorist, management consultant, and author known for his work "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers".
               Podcast episode
              
                Jan 27, 2022
              
            
          
          
          
            
          
        Organizational theorist, management consultant, and author known for his work "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers".