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Richard Shotton

www.amazon.co.uk
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Richard is the Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Richard was Deputy Head of Evidence at Manning Gottlieb OMD, the most... Show More

Richard is the Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Richard was Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards

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  • Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton
    by Richard Shotton
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  • BODDINGTONS. The Cream of Advertising.
    by dave dye
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Richard Shotton @rshotton · May 12, 2023
  • From Twitter

Of all the Boddington ads, John Hegarty said the ice cream cone was his favourite - "everything came together – the idea, the execution, the look, it just looked iconic" Via wonderful blog by @davedyecom

Article May 10, 2022
BODDINGTONS. The Cream of Advertising.
by dave dye
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