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Research psychologist famous for pioneering naturalistic decision making. Developed the recognition-primed decision (RPD) model which influenced decision-making training for the Marines and Army.

Economist and author. Graduated summa cum laude from Harvard University with an AB in economics. Received his PhD in economics from MIT. Currently the William B. Ogden Distinguished Service Professor and the director of Gary Becker Milton Friedman Institute for Research in Economics at the University of Chicago. Co-authored the best-selling book Freakonomics.

Isaac Asimov was a Russian-born, American author, a professor of biochemistry, and a highly successful writer, best known for his works of science fiction and for his popular science books. Professor Asimov is generally considered one of the most prolific writers of all time, having written or edited more than 500 books and an estimated 90,000 letters and postcards. He has works published in nine of the ten major categories of the Dewey Decimal System (lacking only an entry in the 100s category of Philosophy).

Raconteur.

From 2001 to 2017 Ken Kocienda was a software engineer and designer at Apple. In Creative Selection he gives his personal account of what it was like to work at Apple during the last few years of the Steve Jobs era--from demo-ing products for Steve Jobs, to helping create software for products like the iPhone, the iPad, and WebKit, the most popular software in the world for browsing the web. Throughout, Kocienda shares the principles he and his colleagues used at Apple to do their best, most innovative work and to make great products, including the demo-driven iterative creative selection method used for turning ideas into finished work. The book is an inside look at how a group of software engineers and designers made world-changing products the Apple way.Creative Selection is about making great products and Ken's experiences trying to make them. During his fifteen years at Apple, the effort to make great products was all he thought about and cared about. Software was his piece in the product puzzle. He developed user interface concepts and prototypes which made the most of new hardware features, he wrote heaps of computer code to make it all go, and he worked with other programmers and designers to create bug-free software which shipped on schedule, as they all tried to make products which would surprise and delight the people who were eagerly waiting the unveiling of the next great thing. Apple was the perfect company for Ken, and his timing was great. He got in on the ground floor of some cool projects, including: the iPhone, the iPad, the Safari web browser, and more. The book is a collection of Ken's stories and thoughts about how they made these products--the light bulbs clicking on over people's heads, the long struggles to solve seemingly insoluble problems, the pleas for help, the brilliant people, the moments of confusion, the demo reviews, the methodical work, the never-ending demands to do better, and finally, the success of making products which people everywhere use every day to express themselves through words and pictures, communicate with their loved ones, and interact with the world. (From Google Books)