Must read.

Good thread on why tech companies (and companies in general) are buying media arms. There is for sure an economic argument to be made in terms of LTV/CAC. But I think it's worth doing even if it doesn't show up in the numbers. Can't let a disaligned media company speak for you.

Great thread. I wonder if it’s more about increasing the surface area your products are exposed to vs. true CAC though. I.e., a combination of top-of-funnel benefits (community) and deal influence (awareness) vs true “CAC”.