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Blas Moros @BlasMoros ยท Apr 7, 2022
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Loved this podcast with @shishirmehrotra. Many great lessons, but the anecdotes he shared about the power of reframing struck me: coke reframed their focus from "% of soda sales" to "% of stomach" and this shifted their strategy dramatically

Podcast episode Mar 2, 2016
Shishir Mehrotra on Scaling YouTube and The 10 Things That Matter | Blitzscaling 13
by Shishir Mehrotra
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