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Monetizing Innovation: How Smart Companies Design the Product Around the Price

  • Book
  • Apr 18, 2016
  • #Business #Innovation
Madhavan Ramanujam
@MadhavanSF
(Author)
Georg Tacke
@GeorgTacke
(Author)
www.goodreads.com
Kindle
4.6/5 237 ratings
Kindle Audiobook Hardcover
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4.17/5 632 ratings
4 Recommenders
4 Mentions
1 Ask
1 Collection
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovati... Show More

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.

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ASIN: B01F4DYY1I

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Shreyas Doshi @ShreyasDoshi · May 23, 2022
  • Curated in Really Great Books for B2B Product People
There are only 3 hard problems in SaaS: 1) self-serve pricing 2) enterprise pricing, and 3) re-pricing every 9 months 🙂 Bonus reco: That’s why you need to read Monetizing Innovation: an intentional, strategic approach for pricing your product
Leo Polovets @lpolovets · Jun 20, 2022
  • Answered to What are the best resources (books, articles, etc) on pricing and packaging products?
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Jason Weingarten @jasonweingarten · Jun 20, 2022
  • Answered to What are the best resources (books, articles, etc) on pricing and packaging products?
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Teresa Torres @ttorres · May 8, 2023
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I recently read "Monetizing Innovation" by @MadhavanSF and Georg Tacke. Overall, I can recommend this book, but with one major caveat... [1/10]
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  • Patrick OShaughnessy
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    What are the best resources (books, articles, etc) on pricing and packaging products?
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