I help editors and publishers create impactful journals. Strategy consultant at Clarke & Esposito. Ex Lancet. Ex Nature Portfolio. Best years are ahead of me.
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                Justin Welsh @JustinSaaS
              
            
            
              
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                Sep 21, 2022
              
            
          
          
        
                  
                    James Butcher @Journalologist
                  
                  
                    
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                      Sep 22, 2022
                    
                  
                
                - Answered to What's a book nobody talks about, that every entrepreneur should read?
 - From Twitter
 
I highly recommend this book written by Simon Lancaster (@bespokespeeches), a political speechwriter here in the UK. It's a masterclass in how to write persuasive copy.