Ben Yoskovitz

This is such a great article breaking down "willingness to pay" by @asmartbear Love, utility & coercion. Sounds like a marriage :)

This is a great read from @Rick_Zullo on the power of focusing on niche markets:

Know your customer. Focus on their pain. Simplify access to your product. This is a great story of how Aha! went from $1M to $100M ARR. Pretty wild. From @poyark --

Great book: Not All Fairy Tales Have Happy Endings by Ken Williams (Sierra On-line story)—huge game company pre-Internet. King’s Quest, etc. Almost bought id Software (makers of Doom). Literally: the good old days.